UX/UI Case Study
Design of the Digital Experience for Booking Themed Trips The project is called YA'AXIL TUN: Definitive Guide to Xcaret Parks (Cancun/Mexico)
YA'AXIL TUN
Tools:
Visual Exploration:
The project seeks to capture the "mystical essence of the Mayan landscape." The focus is on exploring the contrast between the solidity of the caverns and the crystalline fluidity of the cenotes. The technique involves using an asymmetrical composition and natural light to convey the "profound serenity" found beneath the earth in Quintana Roo.
Project Details:
Duration: One month.
Description: Conceptual design for the launch of Xenotes-Xtreme, a new adventure park focused on zip lines and caverns.
The Problem: The challenge of introducing a new extreme experience to the Xcaret market and designing the digital onboarding experience.
The Solution: Creating an interface that conveys the excitement of the attractions (zip lines, cenotes) while simplifying the complexities of reservations and planning.
YA'AXIL TUN LOGO
How the Logo Was Created:
The design of this logo seeks to capture the mystical and natural essence of the Riviera Maya. The central structure originates from the pyramid of Chichen Itza, a symbol of the region's cultural heritage and architectural strength. This geometric form is embraced by fluid lines in shades of blue, representing the water of the cenotes, creating a balance between ancient stone and the fluidity of nature. Together, these elements reflect the comprehensive experience of adventure and culture that Cancun offers.
The Pyramid: Represents history, roots, and the tourist destination. The Waves: They're not just water; they also suggest movement and dynamism (perfect for a "Fly & Dive" adventure park). The Typography: It has decorative flourishes that give it a handcrafted and antique feel, connecting with the name in the Mayan language.
Inspiration
Poster Presentation
For the posters in this exhibition, my goal was to capture the duality of the Riviera Maya. I sought to convey the vibrant majesty of the cenotes' blue waters in contrast with the deep mystery of pre-Hispanic archaeology. Through the use of photography and composition, I invite the viewer on a visual journey where the light of the sacred water illuminates the millenary secrets of the stone.
Website Design
The visual design of YA'AXIL TUN merges the strength of the Chichén Itzá Pyramid with the mysticism of the Feathered Serpent. Using both geometric and fluid lines, this identity represents the union between ancient architecture and the sacred waters of the cenotes, creating a visual experience that connects history with adventure.
Final Presentation
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